It's quite simple really, drawdown and consistency are not sexy. Squiggly lines on the chart are sexy in the eyes of a novice trader. Sex sells, squiggly line sells. Any good marketeer or advertisers knows to dangle in front of that buyer only what they want to see. This is unfortunate in a business where 95% plus, lose all their money. I always point to the turtle trading method when talking about drawdowns. Method works overtime you can make money using this method however, at any given moment you will have to deal with a drawdown of 60% or more. There is no retail trader that could sit by and watch 60% of their account disappear even knowing in the long run they will profit eventually, well maybe there is no guarantee.