barjon
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Thats not strictly true. You are responsible for setting the organisational culture. If all of the sites management efforts are so clearly foccused on dumming down, that sends the signal that you want to dumb down.
You need to dumb down to generate revenue, you have dumbed down, and hopefully its been a successful strategy, but please dont complain that noone will provide serious input.
The odd few people who have provided input are treated with absolute contempt, and that also sends out a very clear message. You are reaping what you sowed, and Mr Sharky is laughing all the way to the bank, so why the glum faces for heavens sake ?
Unfortunately you have to lead by example.
oh bollox