Id love to be able to bet on the market being up in 15,30 or 60 mins from now.This is available on betsfortraders but they are new so I dont trust them yet. Ladbrokes offer it but the prices close at 5 and 60 min intervals.So how about this for a product.Lets take 60 mins for starters. You as a market maker lay say 5/6 both sides that the market will be higher in 60 mins form now.A market maker could have a fixed pot in untill he withdraws it. The price would continually be linked to the futures/cash price.Once the button has been pressed both sides of the trade would be given their start time, price and closing time. The winner would then also give betfair a small comision.Any regualamarket maker would need a huge pot as there could be thousands of bets in the space of a short period of time. Most people dont use betfair because its time close is a fixed time, they cant get the price or volume they want.
Betfair have so much potential as they are nutural but dont seem to want to jump into a very lucrative market.