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Racer
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Ad sales tumble at Daily Mail
Daily Mail & General Trust this morning reported a sharp fall in advertising revenues in the first five months of its fiscal year but insisted that conditions would improve later in the year.
Echoing recent statements from rivals Trinity Mirror and Johnston Press, DMGT said advertising revenues at its Associated national newspaper unit dropped 9% five months to February, 'reflecting the well-reported difficulties within the market.'
At the Northcliffe regional newspaper business DMGT failed to sell earlier this year, advertising revenues tumbled 7% in the first five months of the fiscal year. DMGT's fiscal first half ends on April 2nd.
Looking ahead, the Mail and London Evening Standard owner said strength at its business information publishing arm and an anticipated improvement in the ad market leave it 'on track for a satisfactory year'.
Both national and regional newspapers have seen revenues tumble over the past 12 months, with companies tightening their marketing budgets amid a slowdown in the economy.
The continued migration of recruitment ads to the internet has also knocked classified advertising turnover, the lifeblood of regional and local papers.
Ad sales were down 9% and 8% respectively in January and February, said DMGT, which was slightly better than the 11.5% and 10.5% reported by Trinity Mirror and Johnston Press for the first two months of 2006.
Daily Mail & General Trust this morning reported a sharp fall in advertising revenues in the first five months of its fiscal year but insisted that conditions would improve later in the year.
Echoing recent statements from rivals Trinity Mirror and Johnston Press, DMGT said advertising revenues at its Associated national newspaper unit dropped 9% five months to February, 'reflecting the well-reported difficulties within the market.'
At the Northcliffe regional newspaper business DMGT failed to sell earlier this year, advertising revenues tumbled 7% in the first five months of the fiscal year. DMGT's fiscal first half ends on April 2nd.
Looking ahead, the Mail and London Evening Standard owner said strength at its business information publishing arm and an anticipated improvement in the ad market leave it 'on track for a satisfactory year'.
Both national and regional newspapers have seen revenues tumble over the past 12 months, with companies tightening their marketing budgets amid a slowdown in the economy.
The continued migration of recruitment ads to the internet has also knocked classified advertising turnover, the lifeblood of regional and local papers.
Ad sales were down 9% and 8% respectively in January and February, said DMGT, which was slightly better than the 11.5% and 10.5% reported by Trinity Mirror and Johnston Press for the first two months of 2006.
roguetrader
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roguetrader
Senior member
- Messages
- 2,062
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- 49
roguetrader
Senior member
- Messages
- 2,062
- Likes
- 49
roguetrader
Senior member
- Messages
- 2,062
- Likes
- 49
roguetrader
Senior member
- Messages
- 2,062
- Likes
- 49
roguetrader
Senior member
- Messages
- 2,062
- Likes
- 49
