Urban India has expanded rapidly as increasing numbers migrate to towns and cities in search of economic opportunity. The increase in the number of outsource works have brought in a rapid increase in the number of firms catering to this particular sector.
The outsource industry has certainly increase the job opportunity and heightened the hopes of the educated young. Aspiring youths migrate in hordes from their respective villages in hopes of great wealth and improved living status.
Their hopes are realized when the average outsource worker earns incomes unheard of before. The cash flow in the hands of these young workers has resulted in the consumer mentality. The limited facilities of the so-called cities and metros soon became insufficient to meet the requirements of these cash rich professionals.
Hard on the heels of international shopping and entertainments facilities have come the need for high-end realty to accommodate the growing families of these young professionals. The concept that nothing was too good for them was fostered by the media. The jet hopping IT professionals soon realized the comforts of international amenities and insisted on having the same here.
This has led to the mushrooming of realty builders who build customized apartments and flats to meet the needs of the modern generation. The nuclear family structure has imposed certain necessities and flexibility in constructing living spaces is accordance to international standards. With the coming of the IT parks in the major cities of Kerala, the situation is not any different.
The outsource industry has certainly increase the job opportunity and heightened the hopes of the educated young. Aspiring youths migrate in hordes from their respective villages in hopes of great wealth and improved living status.
Their hopes are realized when the average outsource worker earns incomes unheard of before. The cash flow in the hands of these young workers has resulted in the consumer mentality. The limited facilities of the so-called cities and metros soon became insufficient to meet the requirements of these cash rich professionals.
Hard on the heels of international shopping and entertainments facilities have come the need for high-end realty to accommodate the growing families of these young professionals. The concept that nothing was too good for them was fostered by the media. The jet hopping IT professionals soon realized the comforts of international amenities and insisted on having the same here.
This has led to the mushrooming of realty builders who build customized apartments and flats to meet the needs of the modern generation. The nuclear family structure has imposed certain necessities and flexibility in constructing living spaces is accordance to international standards. With the coming of the IT parks in the major cities of Kerala, the situation is not any different.
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