Steve
Well-known member
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Advertising revenues are down, there are a number of reasons for this, to some extent it is an industry wide problem, a problem we have to do something about. In addition we now turn away a number of potential advertisers based on the changes I made earlier in the year to who we will and will not accept.
I can hear your hearts bleeding from here! But, the reality is that we need the revenue to keep things going and also pay for the things I want to do in 2013 and beyond.
Compared to some of the sites I frequent I don't think we do too badly here at T2W for the intrusiveness of our ads and most people I have discussed this with seem to accept them as a necessary evil.
So, it has been a balancing act between what the advertisers would like to be able to do and what I am prepared to accept. I'm glad to say that the changes should not be too dramatic although I suspect one of them may be more contentious than the others (or it may not bother you at all).
The first two just involve fiddling with a couple of the banners so i'll not dwell on that one. The new addition will be 'sponsored by' statement right next to the T2W logo which should start to appear fairly soon. Personally I am happier with this than I was with some of the 'pop up' options that were being proposed but having said this I have only agreed at this stage to trial it on a rolling monthly basis.
What I must make very clear is that the term 'sponsored by' just means that they have paid to be in that spot. There is not, and never will be, any involvement in the content and management of the site.
This may be a non-event to most of you but I wanted you to understand the background.
All that remains is for me to wish you an enjoyable New Year's Eve and the very best for 2013 in both your trading and personal lives.
Steve
I can hear your hearts bleeding from here! But, the reality is that we need the revenue to keep things going and also pay for the things I want to do in 2013 and beyond.
Compared to some of the sites I frequent I don't think we do too badly here at T2W for the intrusiveness of our ads and most people I have discussed this with seem to accept them as a necessary evil.
So, it has been a balancing act between what the advertisers would like to be able to do and what I am prepared to accept. I'm glad to say that the changes should not be too dramatic although I suspect one of them may be more contentious than the others (or it may not bother you at all).
The first two just involve fiddling with a couple of the banners so i'll not dwell on that one. The new addition will be 'sponsored by' statement right next to the T2W logo which should start to appear fairly soon. Personally I am happier with this than I was with some of the 'pop up' options that were being proposed but having said this I have only agreed at this stage to trial it on a rolling monthly basis.
What I must make very clear is that the term 'sponsored by' just means that they have paid to be in that spot. There is not, and never will be, any involvement in the content and management of the site.
This may be a non-event to most of you but I wanted you to understand the background.
All that remains is for me to wish you an enjoyable New Year's Eve and the very best for 2013 in both your trading and personal lives.
Steve