Fascinating. Apparently it's not a religion officially but I found a paper in an Oxford journal arguing that it fits all the legal criteria.
I see how this can help people feel better about their lives and find a community and I'm happy to see that it doesn't seem cultish. I just don't really see why it's necessary for it to be a religion - collecting quotes from a book or books and using them for inspiration and even joining forums with likeminded people seems quite ordinary to me. (Though I'll admit to being ignorant so feel free to argue with me.)