I agree with you but when I subscribed in June 2009, I read the fine print and saw that there was an Automatic Renewal. It would certainly seem that this is unethical if not illegal. I would fire off a E-mail to the AG of your state and ask if this is legal. I let it be known in Sept 2009 that I didn't want to renew and I again confirmed this with them 2 days ago. So if I get renewed, I have 2 Emails from them saying that they won't renew plus I sent a Certified snail mail to them as they wouldn't reply to my E-mails. When this was advertised, they claimed that it was the Holy Grail to riches.
Other Companies suchas the Wall Street Journal also use the Automatic Renewal. For that reason I didn't buy on line but ordered by mail. They have contacted me several times to sign onto the webb site but I haven't done so as you have to accept their terms which includes automatoc renewal
IMHO The Gorilla has a much better track record for 20% of what we paid to Tycoon Univerity