arabianights
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I just put £20/point on them... most I can possibly lose is £180. I'm intending to keep the trade for a year or so, so effectively this is a leveraged medium term investment.
Reasoning: Essentially mean reversion; They're so crap already that it's hard to imagine them getting much worse, even with our cruddy retail sector (numbers out in half an hour btw). It's fairly easy to imagine them getting a lot better. Of course you can imagine the share value halving, but you can see it trebling just as easily.
Now... Would anyone like to convince me I haven't just lost £180?
Reasoning: Essentially mean reversion; They're so crap already that it's hard to imagine them getting much worse, even with our cruddy retail sector (numbers out in half an hour btw). It's fairly easy to imagine them getting a lot better. Of course you can imagine the share value halving, but you can see it trebling just as easily.
Now... Would anyone like to convince me I haven't just lost £180?