Hi Kokani,
I came across your question while searching for information on IPI prior to purchasing their system. I appreciate that it is several months since your post but after first-hand experience of IPI, I wanted to issue this warning based upon my own dealings with them.
Having searched and found little or nothing negative to read about them, I rather foolishly took the plunge and parted with the required joining fee of £ 395.00. Ordinarily I would not be so naiive, but the number of glowing testimonials (which had a genuine 'feel', coupled with the security of a money back guarantee) tempted me into going ahead.
The following are my experiences with this outfit to date:
There are two facets to their services regarding horse laying. Firstly, they offer a subscription to their own selection service, providing a single bet per day, for which they charge 195.00 per month. The second service, to which I subscribed, purports to teach you how to make your own selections, to be layed in the 30 to 60 seconds before the race. Anyone buying the 'DIY system' will also receive one month's worth of free daily tips. There is also, apparently, a helpline which uses a low cost 0870 number, should anyone have any concerns or require advice.
IPI's website reveals a very impressive list of previous selections, demonstrating an incredibly high strike rate. I will admit that only after parting with the joining fee did I bother to check the prices... I have to say that the figures disturbed me somewhat, since there were many selections at high market starting prices of 16/1, 20/1 etc., and very very few short priced selections. As anyone who is accustomed to laying on Betfair will already know, an unfancied horse with a high market price will almost invariably attract a much higher price on Betfair. What this translates to is:- If the 'system' selects a horse to lay which is available to back at a regular bookmaker at odds of, say, 20/1 (21.0), chances are that the price to lay that same selection on Betfair may be 31.00 or higher. Thus, you are risking 300.00 with a view to winning 10.00, or indeed risking 3000 to win 100. Many people have lost their shirts by taking the view that such horses 'cannot possibly win', only to be interrupted by one which does. Horses are made of flesh and blood, and simply because previous form and market opinion suggests that they are not worthy to win a race, plenty take the opposing view and do exactly that.
The terms of this outfit's guarantee state that if, after 7 days of receiving their system, you can prove that you 'cannot make a living from laying horses' (by which you would be required to submit copies of your betting exchange account), they will happily provide a full refund. Simple, eh? The sceptical among us would of course be wondering why the guarantee period is so short, but fear not.. all will be revealed!
This is what happened next:
1) Whilst filling out the online order form, it was stated that upon making payment, the system details would usually be available immediately, although it 'could' in certain cases take 24 to 48 hours. The payment was duly processed, and a 'welcome' email was received, stating:
[I
]"Thank You for joining IPI LAYING
Within the near future you will receive an email with details how to
play the laying system and make an excellent tax free income.
Should you have any questions please feel free to contact our help-line
0904 089 9988 we charge £1 per minute.
We all at IPI LAYING wish you well"[/I]
Hmmmmmmm, ok... now where was the premium rate helpline mentioned in any of their promotional material? Umm, it wasn’t. Never mind though, I thought, I will reserve judgement..
2) True to their word, IPI started to despatch emails providing their daily lay tips, as well as some free soccer tips… Still no sign of the promised system, though, so I decided to send an email on 22nd August, enquiring as to its whereabouts.
3) No reply to the email, although the system did arrive, via email, on 23rd August, just over 36 hours after I had paid for it. At this point it did occur to me to wonder as to exactly when the 7 day guarantee period would actually begin.
The email confirmed that as an extra bonus I would receive one month’s subscription free of charge to the daily tipping service, whose usual cost would be 195.00 per month. As a further bonus, those wishing to continue with the service beyond the free trial would receive a 25% discount. Great!! What the email also stated was:
[I
]"Should you wish to continue for the 2nd month you will receive a 25% discount = £145 per month per tipster service , You are under no obligation to join. If we don't hear from you within the free trial we will presume you wish to continue A £145 fee per system will be debited to your card." [email protected] [/I]
Hmmm, a bit sharp, that wasn’t it? They will debit your card for a service which you did not request, and for which you gave them no authority to use, unless you cancel! Also, you might want to read that again, very carefully (I missed it the first time). They propose to charge 145.00
per system per month; in other words, if you do not 'cancel' the thing that you did not request in the first place, you will find charges totalling 290.00 on your next and every subsequent credit card statement, ie 145.00 for the horse laying tips and 145.00 for the soccer.
4) The 395.00 system occupies a single page and provides instructions for selecting horses to lay based upon methodology which is hardly rocket science and which has been touched upon before in various other methods. You are advised to paper trade for 3-5 days before using the system for real, and to contact IPI before you go ahead just to ensure that you fully understand the principles involved. Now, remember that 7 day guarantee, because it becomes important here… I recognised at this point that I had paid for the system on 21st August, yet I did not receive it until 23rd August. If I now paper traded for 3-5 days, there would be no time left within the guarantee period to trade for real and ‘prove that I cannot make a living from laying horses’… Nevertheless, I began paper trading as soon as I received the system and it is fair to say that I would have been successful during that short period. Being mindful of the guarantee condtion that I would have to provide a copy of my Betfair trading account I began to apply money to the system on 26th August (a Saturday). Conveniently, no-one was available at IPI to take my call to ‘ensure that I was pointing in the right direction’, and since the specifics of the system are such that anyone with any experience of using Betfair could apply them with ease, I did not hesitate to begin placing bets for real.
5) After losing over 200.00 within two days I concluded that because the horses picked by the system tend to be quite highly priced, I was not at all confident that the system was indeed capable of making money. Having such a short space of time in which to ‘test’ the system before the guarantee period expired, I decided to email its IPI’s owner, one Mark Rood, to claim the promised refund.
My email was extremely polite, and I explained that after being involved with horse laying on Betfair for almost four years, with some degree of success, I felt that I had understood his system and implemented it correctly. Actually, I did feel quite genuinely that it might be possible to generate a long-term profit, but candidly a 7 day guarantee period (or in my case a 5½ day guarantee period) was unrealistic given the unpredictable nature of racing. I did not criticise the system, but merely explained that it had not worked for me. I offered to supply copies of my Betfair account in order to comply with the terms of the guarantee. My email was dated 28th August, and was sent to Mr Rood less than 7 days before my purchase of his system, and only 5 days from the date of its receipt.
6) This is the response that I received from Mr Rood:
[I
]“We read your b*ll*cks, Are you telling us you and your girlfriend know more about this than us, You were told before you start to call us to make sure you fully understood it which you didn't , Your expiry has come and gone, Should you wish to take this further ask your solicitor to contact us.”[/I]
The fact that this gentleman could not respond in a civilised manner is rather telling in itself. The fact that he states that the expiry of the guarantee had already passed, when demonstrably it had not, suggests dishonesty. The fact that instead of, say, offering to extend the trial to give me time to get a clearer picture, he immediately invites me to involve my solicitor says to me that he is not in the habit of honouring his guarantee and is well used to fending off solicitors who attempt to persuade him to do so.
The guarantee is couched in such a fashion that compliance with it is almost impossible. Equally, because of the way in which the selections are made, it is impossible to ‘prove’ that they were in fact generated by the system. Because of the need to make selections and place bets in the seconds before the race starts, results cannot really be proven, one way or the other.
I do hope that anyone reading this very lengthy post will consider its content very seriously before becoming involved with this man. I cannot state that his system does not work, because to do that definitively would require months, not days of operating it. I can tell you that of the free daily tips provided, one out of seven has won since I began receiving them. This would have produced a small profit since the winner could have been laid at 6.80 (its SP was 6.0 on Ladbrokes). However, it is too early to tell. All I can do is to give you the benefit of my own experience, and it is my honest opinion that Mr Rood is rather less than honourable. It is a great pity if his laying system really does have some merit, because his attitude and actions scream ‘fraudster’. To anyone tempted to purchase his system, please be aware that I would probably be prepared to lay your chances of a refund at very high odds indeed.