hhiusa
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The DDE for Excel is extremely easy to use for those that do not have any programming experience.  IB provides pre-designed APIs to connect directly to their servers.  If you are better at programming, I would use C++.  C++ is most powerful but doesn't provide a GUI to view the activity of your application.  Their tutorials and webinars are have been a god send.
Has anyone created their own platform or use APIs to connect directly to the markets?
DDE for Excel
https://www.interactivebrokers.com/images/flash/tours/DDEforExcelAPI/index.html
C++
http://www.interactivebrokers.com/download/GettingStartedC++API.pdf
				
			Has anyone created their own platform or use APIs to connect directly to the markets?
DDE for Excel
https://www.interactivebrokers.com/images/flash/tours/DDEforExcelAPI/index.html
C++
http://www.interactivebrokers.com/download/GettingStartedC++API.pdf