0007
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Just been watching IG's new TV advert — rather reminiscent of Marks & Spencer's latest flashy job. Apparently if you want to be a trader, you have to have a stubble beard + run through steamy volcanoes in totally inappropriate kit + be able to swim underwater without scuba gear + run across the desert in your bare feet. At least, that was the quick impression I got.
Is this where the 80% go wrong?
Nice ad though – and at least they got the bit right about "living the trade". Our business is not for "dabbling in" but that is what I suspect a lot of the people watching the advert will be encouraged to do. Should be good for IG's bottom line.
Is this where the 80% go wrong?
Nice ad though – and at least they got the bit right about "living the trade". Our business is not for "dabbling in" but that is what I suspect a lot of the people watching the advert will be encouraged to do. Should be good for IG's bottom line.
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