Can someone help me evaluate this stock..

rookietr8r

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NYSE:Born, company reported earnings over analyst expectations earlier this month, but shares have been sliding ever since without any new developments. My guess is that it is being dragged down by macro trends in China. PE is also a lot lower then rest of industry at around 4. It seems like a great buy, and im not sure why the shares are sliding so dramatically. Cany anyone explaing? Just want to see if i could be overlooking something
 
Check board holdings.

Consider their refusal to comment on 'unusual market activity'.
 
Check the earnings history and if there has been a history of profitability and fewer patches of losses. The debt to equity ratio is one measure to look at. Check the price to earnings ratio (PE Ratio) which will tell you if a stock is undervalued or overvalued.
 
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