the_inquisitor
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hello world.
In my opinion there is a raising future market which has been undiscovered by investors yet:
navigation technology.
Nowadays only few luxury class cars come with navigation systems (less than 10% of new cars are sold with such systems) - in near future nav systems will be standard even on compact cars. Further nav systems will be integreated in mobile phones and PDAs and will help not only find a certain street as car nav systems do but will lead you to a certain building and will even know where to find certain house numbers. There are also a lot of so called location based services providing cell phone user local information, like where to find ATMs, restaurants, hotels etc., that will be standard tomorrow.
By the way the US already passed a law urging cell phone producers to integrate GPS receivers in all devices sold from 2007 on to be able to localize any emergency call, so every cell phone will have the hardware basis to be capable of nav applications.
Doubtless there is a huge future market growing. By the next years not only most new cars will have nav systems onboard, but everyone who is carrying a cell phone will carry a nav system in his pocket that will guide you through unknown cities tomorrow.
Besides the hardware basis for nav sytems, which is provided by the US government (GPS) and in future also by the European Union (Galileo) and the adequate user devices, which are produced by major companies you need digital maps to make the coordinates provided by GPS or Galileo visible.
GPS and Galileo only provide a signal allowing the user device calculating a position, but the user devices must know by themselves, where roads are, where they conduct to, where gas stations are etc.
These digital maps, which are highly expensive and time-consuming to create and as much to maintain come from only two companies:
Navteq (NVT) and TeleAtlas (TA6)
Their data is used in almost every scenario, where digital maps are needed. These two competitors provide data not only for all the car nav systems but also for all digital maps on the internet (see mapquest.com, map24.com), for cell phone operators for their location based services, for parcel services to calculate optimized routes etc.
Wherever you need digital maps you will need data from Navteq or TeleAtlas - only these two companies have acceptable complete databases of North America and Western Europe.
Since setting up such databases is highly expensive (approx. >$500) and time-consuming we don't have to expect any future competitor.
Allthough Navteq has currently a better market position due to it's better position in the US and globally in the OEM market, TeleAtlas is on it's way to gain market share. Aquiring the former number three in the digital map market GDT in 2nd quarter of this year has given TeleAtlas a good position to conquer North America.
However, there is a huge market growing and I would like to discuss TA6's and NVT's position more detailed with those, who are interested in this market segment.
In my opinion there is a raising future market which has been undiscovered by investors yet:
navigation technology.
Nowadays only few luxury class cars come with navigation systems (less than 10% of new cars are sold with such systems) - in near future nav systems will be standard even on compact cars. Further nav systems will be integreated in mobile phones and PDAs and will help not only find a certain street as car nav systems do but will lead you to a certain building and will even know where to find certain house numbers. There are also a lot of so called location based services providing cell phone user local information, like where to find ATMs, restaurants, hotels etc., that will be standard tomorrow.
By the way the US already passed a law urging cell phone producers to integrate GPS receivers in all devices sold from 2007 on to be able to localize any emergency call, so every cell phone will have the hardware basis to be capable of nav applications.
Doubtless there is a huge future market growing. By the next years not only most new cars will have nav systems onboard, but everyone who is carrying a cell phone will carry a nav system in his pocket that will guide you through unknown cities tomorrow.
Besides the hardware basis for nav sytems, which is provided by the US government (GPS) and in future also by the European Union (Galileo) and the adequate user devices, which are produced by major companies you need digital maps to make the coordinates provided by GPS or Galileo visible.
GPS and Galileo only provide a signal allowing the user device calculating a position, but the user devices must know by themselves, where roads are, where they conduct to, where gas stations are etc.
These digital maps, which are highly expensive and time-consuming to create and as much to maintain come from only two companies:
Navteq (NVT) and TeleAtlas (TA6)
Their data is used in almost every scenario, where digital maps are needed. These two competitors provide data not only for all the car nav systems but also for all digital maps on the internet (see mapquest.com, map24.com), for cell phone operators for their location based services, for parcel services to calculate optimized routes etc.
Wherever you need digital maps you will need data from Navteq or TeleAtlas - only these two companies have acceptable complete databases of North America and Western Europe.
Since setting up such databases is highly expensive (approx. >$500) and time-consuming we don't have to expect any future competitor.
Allthough Navteq has currently a better market position due to it's better position in the US and globally in the OEM market, TeleAtlas is on it's way to gain market share. Aquiring the former number three in the digital map market GDT in 2nd quarter of this year has given TeleAtlas a good position to conquer North America.
However, there is a huge market growing and I would like to discuss TA6's and NVT's position more detailed with those, who are interested in this market segment.
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