Recent content by Justin1987

Correct. The idea is to investigate the human bio-machine so we can understand/predict/influence/ behavior. That being said, like all science, neuroecon is an estimate of behavior and cannot predict events with 100% accuracy.

The abstract states that the levels of the hormones affected the P&L, so the higher testosterone was predictive of a higher profit margin. When I say it's deeper than behavioral economics, I mean that NeuroEconomics is inclusive of behavioral economics. But you're correct, it's a very similar...

Thank you for the response Shakone, I appreciate it. Yes the medical side is somewhat involved if by medical you mean the body and its chemicals. But I'm speaking more in terms of how brain chemistry affects decision making. It's not just the "cause" part of "cause and effect," because using...

The difference between neuroeconomics and behavioral finance is that the former looks at the brain chemistry involved. So for example, someone at 11am may have higher serotonin levels than at 2pm, which leads to a different set of behaviors since their brain chemistry is completely different. Or...

There's a burgeoning field in econ called "neuroeconomics." It explains the brain power behind decision making. For example, studies have come out showing that testosterone and cortisol affect trading. Has this been applied to trading? What progress is being made in this arena?