NKE - What will NIKE's future be?

KyleLennon · Mar 29, 2018

Adidas showed a beautiful income statement in 2017, it sales growth was about 14.8% while Nike was about negative 3%. Why this happened? As we know, footwear industry should pay more intention to what consumers need in the coming year, otherwise, it will be easy to lose a portion of its market share.

Can Nike takeover the lost market share form Adidas? I think it is hard, because Nike faces intense competition in both domestic and international markets from local as well as established players. The athletic footwear and apparel industry is characterized by rapidly changing customer preferences and technology, which requires continuous innovation in order to stay ahead of trends and competitors.

KyleLennon · Mar 30, 2018

KyleLennon said:
Adidas showed a beautiful income statement in 2017, it sales growth was about 14.8% while Nike was about negative 3%. Why this happened? As we know, footwear industry should pay more intention to what consumers need in the coming year, otherwise, it will be easy to lose a portion of its market share.

Can Nike takeover the lost market share form Adidas? I think it is hard, because Nike faces intense competition in both domestic and international markets from local as well as established players. The athletic footwear and apparel industry is characterized by rapidly changing customer preferences and technology, which requires continuous innovation in order to stay ahead of trends and competitors.

Someone told me that NKE is on the DOW. It only goes down (or up) when the whales need it to.
The DOW 30 is the worlds psychological (market) benchmark.
Its also the easiest to manipulate by the real powers that be.
I am surprise.

KyleLennon · Mar 31, 2018

NIKE continues to seek opportunities for increasing global footprint, popularity and market share. Apart from acquiring new brands, the company has been focused on broadening its territory through the growth of e-commerce and NIKE Direct business. The enhancement of digital platform has led it to nearly double its revenue contributions from NIKE.com and its apps in just two years, getting over the $2 billion contribution mark.

NKE - What will NIKE's future be?

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