His website makes a lot of noise about giving away free trading - it mentions "Free" no less than 13 times. Well, he doesn't need to set up his own website for that, he could simply come to Trade2Win and post some useful knowledge here. For free.
So in truth he is a teacher wishing to sell training courses. Nothing wrong with that, but I suppose he isn;t making enough money from trading to match his lifestyle.
It's difficult to research training courses so the offer of a free sample course is not a bad thing.