How does Whatifi make money, and what is their business model?


Whatifi, a company that provides a new way to watch movies on your phone with friends, launched today with $10 million in funding lead by Andreessen Horowitz and Matrix Partners.

David Wells (ex-CFO of Netflix), Ilkka Paananen (Supercell), Max Levchin (Paypal, Affirm), Marc Pincus (Zynga), Michael Birch (Bebo), Taavet Hinrikus (Transferwise), Josh Hannah (Betfair), and Jon McNeill are among those who have backed Whatifi (Tesla, Lyft).

For the time being, Whatifi only offers two films, but the owners are sure that the 80 alternative endings between the titles will keep new users entertained for a while.

Whatifi, based in Los Angeles and Estonia, intends to release additional titles this summer. Whatifi Studios, the company's development and production arm, will commission filmmakers to create projects for the app.
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