Good time to invest in Salesforce


Junior member
10 3
Saying Salesforce has been a serial acquirer is like saying the Cookie Monster has been a baked goods enthusiast. Over the past decade and a half, Salesforce has averaged about four acquisitions a year!

Normally, I'm not a fan of businesses that rely heavily on buying up other businesses. However, Salesforce's ongoing success in the software as a service (SaaS) market shows it's integrated these add-ons well.

The company is right to move quickly, too. A key bull case for paying sky-high price-to-sales multiples for so many smaller SaaS companies is that Salesforce can expand and deepen its current offerings. Standing still makes Salesforce's business an easier target. Note that Salesforce trades for “only” 10 times sales.

With its acquisition of Slack, Salesforce is likely to be slinging more arrows than the competition. It's a very well-designed product. Slack (and its integrations with all kinds of software) allows Salesforce to reach everyone in an organization, not just the sales or tech teams.

Done right, that's a game changer for Salesforce.

Track the performance of the stock here: Zyne finance - Growth from Information
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