11 August 2012
Just filled the saturday with loads of boring things...woken up way past 12 and still with a headache from friday's long night around figures.
Two key points on the day:
1 Sporting B-team began its campaign this year and with a lost against more stuctured Oliveirense...boring game, 1-0 result, spent more time doing other things than actually concentrating on the tv...
2 My girlfriend had to help a friend getting some extra books on a Bimby machine order, so we had to have a demonstration of the machine here at home. I just sat back on my office room and listen to the two hours instructions and cheap marketing technics...extraordinarily enough at the price of +900 euros, it still quite popular in Portugal.
So the two companies I was looking at investing this past week was alchohol beverage giants Diageo and small identity solutions company BG
From Diageo this were my notes:
- Premium drink business, brands like Johnie Walker, J&B, Bushmills, Smirnoff, Bailey's, Captain Morgan, Guiness
- Owns 34% of Möet Hennessy, with brand Möet & Chandon among others...
- Market cap 42,9 Bn
- PE high at 22,467
- Revenue 13,3 Bn
- Dividend last year 40,40p
- Profit 1,9 Bn
- Yeald last year 3,25%
- Next dividend ?
- Ex-dividend date 5 Sept to be paid in 22 Oct
- Debt 8,3Bn a bit to high at 4,5x profit
- Strategy: Expanding to emerging markets and innovative premium drinks

- Steady climbing since Mar 2009, valuation of 120%
- Looking to buy along the 1700 mark and before the end of next week to catch the ex-dividend slope, with the objective of reching 2100-2200 on a 6m to 1y date.
- Stop-loss if lower tha 1550
My personal comments:
- In depression times more liquid is sold and in growing regions Diageo already has a foot
- Strategy based on premium drinks may contradict the first comment
- Crysis in emerging markets is a definite threat
- Hope they try to expand more into Asia and not in the wine and beer business where they would find hard to get a share of a market with too many players...
Any comments from you would be ver helpful!